diff --git a/config.example.js b/config.example.js
index aa886b9..8c807fe 100644
--- a/config.example.js
+++ b/config.example.js
@@ -3,7 +3,10 @@ module.exports = {
     server: 'chat.freenode.net',
 
     // List of channels / people to report to.
-    channels: ['#horsejs'],
+    reports: {
+        '#horsejs': ['push', 'merge_request'],
+        'somebody': ['push', 'merge_request', 'issue', 'build']
+    },
 
     // IRC nick/names for the bot
     nick: 'gitlab-bot',
@@ -17,5 +20,5 @@ module.exports = {
     port: 1337,
 
     // Network interface on which to run the webhook server.
-    hostname: '0.0.0.0'
+    hostname: '0.0.0.0',
 }
diff --git a/index.js b/index.js
index ffd8105..7b44ad4 100644
--- a/index.js
+++ b/index.js
@@ -4,9 +4,22 @@ var bodyParser = require('body-parser');
 
 var config = require('./config');
 
+var channels = [];
+var hookToChannel = {};
+for (var who in config.reports) {
+    if (who.indexOf('#') === 0)
+        channels.push(who);
+
+    var hooks = config.reports[who];
+    for (var i = 0; i < hooks.length; i++) {
+        var hook = hooks[i];
+        (hookToChannel[hook] = hookToChannel[hook] || []).push(who);
+    }
+}
+
 var client = new irc.Client(config.server, config.nick, {
     //debug: true,
-    channels: config.channels,
+    channels: channels,
     userName: config.userName,
     realName: config.realName,
     retryDelay: 120000
@@ -127,11 +140,12 @@ app.post('/', function(req, res) {
         console.log("Unexpected object_kind:", body.object_kind);
 
     if (msgs) {
+        var whom = hookToChannel[body.object_kind] || [];
         if (msgs instanceof Array) {
             for (var i = 0; i < msgs.length; i++)
-                say(config.channels, msgs[i]);
+                say(whom, msgs[i]);
         } else {
-            say(config.channels, msgs);
+            say(whom, msgs);
         }
     }